Build trust with Branded Podcast Partnerships

A branded partnership is similar to an influencer collaboration — you pay the host to mention your brand in their podcast.

In other words, it’s not an ad break, but part of the natural flow of the conversation, where the host either reads the ad copy or gives a personal recommendation in their own words.

Amp 99 helps you every step of the way

Matching you with the right podcasts to maximise the impact of your ads
You get an assessment of where your company’s potential lies in the podcast world and then we make sure to find the right podcast series to reach your target audience.
Connecting you with the right people
We help you establish a professional and constructive dialogue with key people behind relevant podcast productions, ensuring your collaboration gets off to a strong start.
Negotiations and budget planning
Access to expert insight to ensure your agreement is professional and fair.
Managing communication throughout the partnership
You’ll have continuous access to our guidance, whether you need support with further negotiations or information sharing throughout the partnership.
Quality assurance of ad placement and brand safety
We make sure that your ads are handled professionally and that they’re integrated seamlessly.
Ongoing analysis and optimisation
We’ll keep you updated on the performance of your campaigns throughout the entire process and adjust the approach to deliver the best results.

Build relationships through voices your target audience listens to

Are you interested in learning how to get started with podcast partnerships?
Or do you want to know more about how Amp 99 can help elevate your company’s marketing?

Book a no-obligation conversation

Podcast Partnerships with Amp 99

Get off to a strong start — and keep going

At Amp 99, we offer end-to-end assistance that makes podcast marketing more manageable.

The collaboration starts with a free strategy session, where you get an overview of the podcast world and the options for your company.

If branded partnerships are relevant for your brand, we’ll identify the shows and hosts that can reach the right audience, amplify your message and support your business goals.

We handle outreach, negotiation and implementation on your terms. Should the host read a scripted ad (host-read), giving you full control of the message, or mention your brand or product naturally in their own words as part of the conversation? Or should we explore a different approach?

We’re here to support you throughout the entire process, and we’ll also help measure the performance of your ads over time.

Strengthen your marketing with audio

Why are Podcast Partnerships relevant?

Make the most of your niche!

Compared to traditional media, podcasts tend to have a much more focused and targeted approach. For every podcast with broad appeal that attracts large, diverse audiences, there are many more that cover hyper-specific topics for loyal niche listeners.

For advertisers, this presents a unique opportunity to build strong relationships and attract valuable new leads.

But there’s one important detail: You need to be certain that your efforts reach the right people.

This is where we come in.

As the only independent end-to-end podcast marketing agency in Denmark, Amp 99 can help you find the niches where your customers are listening.

Are you considering podcast partnerships?

Take control of your marketing success. Book a free 30-minute strategy session with our experts and get an honest, impartial assessment of the market and the opportunities for your project.

Book a free strategy session