Build trust through integrated Podcast Partnerships

An integrated partnership is a bit like working with an influencer — you pay the host to talk about your brand as an integrated part of their podcast.

That means it won’t be an ad block inserted into the episode, but rather a natural part of the conversation, where the host either reads an ad copy or gives a personal recommendation in their own words.

Amp 99 is with you through it all

  • Matching with podcasts that can maximise the results of your ads
    After assessing where your company’s potential lies in the podcast world, we will make sure to find the right podcast shows that reach your target audiences.
  • Talk to the right people
    Start a professional and constructive conversation with the right people from relevant podcast productions and ensure that the collaboration gets off to a good start.
  • Negotiation and budget planning
    Access to expert knowledge so you can rest assured that any agreement or contract is professional and fair.
  • Mediation of the partnership
    You always have access to help and advice from our experts, through re-negotiations and new agreements.
  • Quality assurance of ad placement and brand safety
    We ensure that your ads are integrated effectively and handled respectfully.
  • Ongoing analysis and optimisation
    We keep you updated on the results of your campaigns and adjust the approach in order to achieve the best results.

Connect to your customers through the voices they listen to

Do you want to learn more about how to initiate a good podcast partnership?

Or do you want more information on how Amp 99 can help lift your brand marketing?

Book a strategy session

Podcast Partnerships with Amp 99

Get started and keep going

Amp 99 gives you end-to-end assistance, making podcast marketing more manageable.

It all begins with a free strategy session, where you’ll get an overview of the podcast world and the opportunities it provides for your business.

If integrated partnerships seem relevant for your brand, we can look at which podcasts or hosts match your brand and have the potential to reach the right audience, promote your message, and support your company’s objectives.

We help start the conversation, initiate negotiation, and develop ideas on your terms: do you want the host to read your ad copy, so you can maintain full control of the brand message? Or would you prefer the host mention your brand / product naturally and in their own words, as part of the natural flow of the conversation? Or perhaps you have something completely different you want to test?

We are here to support you throughout the entire process and help measure the effect of the ads afterwards.

Boost the sound of your brand

Why are Podcast Partnerships relevant?

Explore your niche!

Compared to traditional media, podcasts usually have a much narrower scope and focus. For every big-time mainstream podcast, there are many more covering hyper-specific niche topics for a group of loyal listeners that show up every week.

For advertisers, this is a unique opportunity to foster trusting relations and attract valuable new leads.

But here is the important question: How do you make sure your efforts reach the right people?

This is where we come in.

As Denmark’s only independent end-to-end podcast marketing agency, Amp 99 can help you find the niche communities that your customers listen to.

Contact us and hear how we can help you with your podcast strategy.

Are you looking for podcast partnerships?

Take control of your success. Book a free 30-minute strategy session with our experts and get an honest, unbiased assessment of the market in relation to your project and branding.

Book a free strategy session

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