Why is Podcast Advertising relevant?
Your brand in the consumers’ ears
In our complex media landscape, effective advertising requires innovation. Consumers are turning their backs on traditional media amidst a rising focus on online privacy and AI-generated content, which can make it difficult to break through the noise on many marketing channels.
Podcast advertising is how you rise above the noise.
In Denmark alone, we have 3.500 unique podcasts generating millions of monthly streams, and the global numbers are even crazier. It is no wonder that advertisers are jumping on the chance to reach people and test out new audiences.
It is your brand, your message, and your words playing in your customer’s headphones.
There is less competition to capture people’s attention: most people listen to podcasts through headphones, and 67% of listeners report remembering brands and products after being exposed to podcast ads.
Here, you are heard.
From determining your target audience to tracking performance, there are many factors that determine the success of your podcast ads. Even the smallest choice can impact your bottom line and ROI.
That’s what our experts at Amp 99 are here to help with!
Contact us to hear how we can help you develop your podcast strategy.