A branded podcast is your own channel where you can communicate your brand’s knowledge, values, and interests directly to your customers and industry peers. It’s a great way to establish thought leadership, foster an informal and personal connection with to audience, build trust, and much more — it all depends on your goals.
A branded podcast is more than sales and advertisement; it is part of your brand’s story and a central part of your communication strategy to show customers why they can trust your company. It can also be used as part of your internal strategy, perhaps to increase employee engagement with the monthly report by turning it into a podcast.