600,000 listens and 200,000 unique users – Marienlyst Strandhotel broke through using audio
Marienlyst Strandhotel is one of Denmark’s most iconic hotels, beautifully located in Elsinore overlooking the Øresund Strait. Here, history, luxury and a sense of presence come together in a holiday experience that attracts guests from all over the country – and from abroad.
To strengthen the hotel’s brand story and reach new audiences in a modern way, Marienlyst Strandhotel partnered with us at Amp 99. The focus is on podcast advertising and strategic storytelling, where our experts help bring the hotel’s unique brand world to life through sound.
Strategic storytelling in audio
At Amp 99, we believe that all brands have a strong core story. With the right strategy, it can not only be told, but heard, felt and remembered. Our collaboration with Marienlyst Strandhotel is about using digital audio to engage and retain audiences interested in luxury stays, relaxation and experiences by the Øresund Strait.
Podcast advertising presents a unique opportunity to move from recognition to relevance. Many people already know Marienlyst Strandhotel by name, but not the story behind it. By reaching listeners in moments of focused attention, the hotel can communicate its vision and build a strong relationship with its target audience.
“[Podcast advertising] was an area we had limited experience with […] The campaign delivered even better results than expected, both in terms of awareness and conversions. We not only introduced a new ad format, but also a valuable channel that we’ll continue to build on.” – Estelle Christensen, Commercial Coordinator, Marienlyst Strandhotel.
WHAT WE DID IN THIS CASE:
- Strategic advice on brand storytelling and audio concept
- Development of a campaign plan for podcast advertising
- Selection of relevant podcasts and target audiences
- Production and adaptation of ads with a focus on storytelling
- Implementation of a targeted campaign
- Ongoing monitoring and measurement of impact
Through targeted podcast advertising in some of Denmark’s most popular podcasts, we ensured that Marienlyst’s story of quality, service and atmosphere reached the relevant listeners in a way that both inspires and raises awareness.