EWII: The podcast was ready – we helped it get off the ground
EWII is a Danish energy company with its head office in the Triangle Region. They actively work with the green transition and social responsibility – and part of their work involves engaging consumers in sustainable behaviour. They do this through Be More - Use Less, a podcast created with artist and communicator, Lise Vestergaard, who examines how we can consume less and more intelligently.
When Be More – Use Less was ready, EWII faced an important challenge: How do we get the podcast off the ground and reach the right listeners?
This is where Amp 99 came in.
The podcast had engaging content and a clear narrative, but EWII didn’t want the full marketing package. At Amp 99, we took that request seriously. Instead, we focused on ensuring a stable technical setup and gave targeted recommendations on how the podcast could still reach the right listeners. A simple and effective solution where the podcast was promoted through targeted advertising on social media – focusing on branding and reach.
It was a straightforward solution, where our task was to help extend the life of the content and reach a wider audience. And we succeeded.
Amp 99 went to great lengths to accommodate our wishes and provided many useful insights along the way – we can highly recommend them.
Reach out to them if you want advice, support or input on how to get your podcast out to a wider audience. Carsten Iversen, Communications and Marketing Consultant, EWII
Branding, reach and real impact
Like many of our other campaigns, the collaboration with EWII was about strengthening their brand and raising awareness – in this case about the podcast Be More – Use Less and the messages it communicates.
When we work with podcast content, it’s not only about driving direct conversions, but also about building relationships and brand recognition within the target audience. With a strong social media effort backed by a great product, we managed to get the podcast out there – with an all-in-one solution for DKK 12,000.
WHAT WE DID IN THIS CASE:
- Advice and input on strategy and channel selection
- Podcast hosting setup
- Ongoing dialogue and close collaboration with the client throughout the process
The result? A campaign that brought an important podcast to life – and raised awareness of EWII’s sustainability work.